President
Patrik Paletar
Patrik has over 25 years of international experience in delivering long-term, maker-to-market relationships (producers to customers and via versa). Sourcing, evaluating, exporting, importing, logistics and regulatory compliance are all part of a comprehensive skill set that also includes proven proficiency in overseeing all aspects of multifaceted B2B and B2C businesses. Patrik is also a seasoned e-commerce professional and has a B.Sc Science in Organic Chemistry*. As a former motorcycle racer and avid collector of Italian motorcycles, Mr.Paletar fulfills his passion at Area27.ca Motorsports Club as a corporate holder.
Import / Export Consultant: Latin America
Rubén de Luna
Rubén has enjoyed a 29 year career in international trade – built on an educational foundation of a bachelor’s degree in business administration, a bachelor’s degree in international commerce, a postgrad in international trade and legislation, a postgrad in international finances, a diploma in international marketing, and a certificate of accreditation from the Academy of Financial Trading. Recognized as an expert in the field, Rubén has shared his experience-based insights as a university lecturer and has trained the executive staff of numerous companies on the opportunities and challenges of ethical, sustainable, international trade.
Composites and Manufacturing
Gasper Ovcak
Gasper has 30 years of international experience, starting in electron microscopy and high vacuum equipment, before expanding into the composite sector 20 years ago. His innovative contributions include the development of pioneering technologies and parts, many of which were the first on the market. Gasper has built a reputation for creating high-performance carbon fiber components for the automotive and motorcycle industries, working with top European brands. His expertise in R&D, combined with his business acumen, led him to establish several companies still active in the composite and electron microscope sectors. A passionate motorsport enthusiast, Gasper continues to push the boundaries of composite technology and international trade, merging innovation with global business growth in every project.
Senior Consultant: Global Logistics and Supply Chain Management
Timothy Oram
With over 25 years of experience in global logistics and supply chain management, Tim has honed his expertise in optimizing international trade, transportation, and distribution networks. His career spans multiple industries, including manufacturing, retail, and e-commerce, where he has successfully navigated complex global supply chains to ensure seamless operations. Specializing in freight forwarding, customs compliance, inventory management, and strategic logistics planning, Tim brings deep knowledge of international regulations and market trends. He has successfully led large-scale logistics operations for multinational corporations, implementing innovative solutions to enhance efficiency and reduce costs. A strong leader and strategic thinker, Tim is dedicated to continuous improvement, leveraging emerging technologies, sustainability initiatives, and risk management strategies to deliver exceptional results in global logistics.
Cyber Security Officer
Gavin McDonald
With over 25 years of experience, Gavin has developed a deep expertise in Information Security, Site Reliability Engineering, and Systems Infrastructure. As a Certified Information Systems Security Professional (CISSP), he has led security teams, managed vulnerability management programs, and overseen security operations in high-stakes production environments. Gavin’s leadership in security includes building teams, procuring and implementing security tools (SIEM, XDR, EDTR), and driving successful SOC2 Type 2 and ISO 27001 compliance efforts. His extensive background spans cloud computing, automation, and security audits, with a focus on reducing risks and improving security posture. Gavin has worked across diverse sectors, from unicorn startups to AAA game studios, helping organizations address complex security challenges. A creative thinker with a pragmatic approach, he fosters a culture of continuous improvement and is committed to delivering robust security strategies and policies across all projects.
Director of Purchasing
Hugo de Luna Reyes
Hugo holds a degree in Business Administration and 20 years of experience in a variety of sectors developing new and building on existing relationships with international markets, forging new partnerships, and strengthening trade positions.
Director of Branding Strategies
Larry Taylor
Larry has over three decades of experience in all aspects of brand creation and strategic, highly focused marketing that delivered accelerated growth to companies that ranged from distinctive start-ups, to international organizations seeking new markets or developing and then launching new products.